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  1. Mapp
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  3. Online Help - Formulas

Online Help - Formulas

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  • % of All Visitors
  • % of All Visits
  • Add to Shopping Cart Rate %
  • Avg Play Duration
  • Avg. Order Value (Month N)
  • Bounce Rate %
  • Brand Search %
  • Campaign Costs Sales Relation %
  • Campaign CPO
  • Campaign CTR
  • Campaign eCPC
  • Campaign eCPM
  • Campaign Lifecycle Contacts Avg
  • Campaign ROI
  • Click Rate %
  • Clicks per Visit
  • Devices per User
  • Exit Rate %
  • Form Field Abandon Rate %
  • Form Field Completion Rate %
  • Last Form Field Cursor %
  • Media Viewers %
  • Mobile Visit Rate %
  • New Visit Rate %
  • New Visitor Rate % (Campaigns)
  • Order Value Avg
  • Organic Source %
  • Page Impr. per Visit
  • Position in Campaign Lifecycle Avg.
  • Position in Customer Journey %
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