Online Help - Formulas
- % of All Visitors
- % of All Visits
- Add to Shopping Cart Rate %
- Avg Play Duration
- Avg. Order Value (Month N)
- Bounce Rate %
- Brand Search %
- Campaign Costs Sales Relation %
- Campaign CPO
- Campaign CTR
- Campaign eCPC
- Campaign eCPM
- Campaign Lifecycle Contacts Avg
- Campaign ROI
- Click Rate %
- Clicks per Visit
- Devices per User
- Exit Rate %
- Form Field Abandon Rate %
- Form Field Completion Rate %
- Last Form Field Cursor %
- Media Viewers %
- Mobile Visit Rate %
- New Visit Rate %
- New Visitor Rate % (Campaigns)
- Order Value Avg
- Organic Source %
- Page Impr. per Visit
- Position in Campaign Lifecycle Avg.
- Position in Customer Journey %