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  1. Mapp
  2. Intelligence
  3. Best Practices

Best Practices

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  • Campaigns: Tracking external marketing campaigns with URL parameters
  • Content: Distinguish good bounces from bad bounces by looking at Engagement
  • Content: Examine how users reach a specific page
  • Admin - User Centric Tracking (1): An introduction
  • Admin - User Centric Tracking (2): The next level
  • Admin: Analysis of errors in pixelation and assignment
  • Admin: Smart Alerts - All you need to know on automated notifications
  • Campaigns: Create a fallback channel to track all of your campaigns
  • Campaigns: How to import data from Google AdWords
  • Campaigns: TV and radio tracking
  • Campaigns: Use different attribution models to evaluate campaigns flexibly
  • Content - Internal Search: How to analyze your internal search with Mapp Intelligence
  • Content - Internal Search: Internal search optimization – How to track your visitors' searches
  • Content Engagement: What percentage of an article has been read?
  • Content: Build content groups to dissect usage of the website
  • Content: How long does it take to load specific pages?
  • Content: What percentage of each page is seen?
  • Data quality: Make sure that only natural traffic is tracked
  • Data quality: Measure how often ad blockers are used
  • E-Commerce: Import return data to analyze shopping behavior in detail
  • E-Commerce: Integrate product images for even more beautiful reports!
  • E-Commerce: Track whether a product has been actively removed from the shopping cart
  • E-Commerce: Using product categories to measure performance
  • Filter: Engagement of Visitors
  • Filter: Engagement within a Visit
  • Interpreting data: Accesses from different time zones
  • KPIs: Capturing the Net Promoter Score (NPS)
  • KPIs: How successful was a visit? Define visit values to measure impact
  • KPIs: Import individual target values and monitor their achievement
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