Engagement metrics allow you to gain deeper insights into the behavior of users and are useful to examine in detail how intensely a user is using your website.
This Best Practice shows some practical examples how to filter on the engagement of a visitor. Use filters to create custom metrics or to filter on complete analyses. As this article is concerned with attributes of a visitor (scope "Visitors"), you also can consider to create segements using these attributes.
Example for using custom metrics:
Further information on filter functions can be found in the training chaper User Interface 1.3 – Segmentation and Filter Options.
Information on how to filter metrics can be found in the training document User Interface 1.4 – Custom Figures.
A Best Practice on Engagement within a visit can be found here.
Visitors with more than 5 Visits overall
URM - Customer Profil Visits shows the overall number of visits since the first contact.
Visitors with more than 5 Visits overall and more than 2 Visits in the analysis period
Visitors with more than 50 Page Impressions in their lifetime
URM - Customer Profile Page Impressions shows the overall number of page impressions since the first visit.
Visitors with more than 50 Page Impressions and more than 5 Visits in their lifetime
Visitors with more than 5 Visits in their lifetime and without order
Visitors with more than 5 orders in their lifetime and at least 2 orders in the analysis period
Visitors with interest in a certain website area
CG02 Main Category is the name of a content group. Use the name of a content group configured in your account instead.
Further information on how visitors preference is determined can be found in the training chapter User Interface 1.3 – Segmentation and Filter Options.