Engagement metrics allow you to gain deeper insights into the behavior of users and are useful to examine the quality of a visit in detail.
This best practice shows some practical examples of how to filter on the engagement within the visit. Use these filters to create custom metrics or to filter on complete analyses.
Example of using your filters in custom metrics:
Further information on filter functions can be found in the training chapter User Interface 1.3 – Segmentation and Filter Options.
Information on how to filter metrics can be found in the training document User Interface 1.4 – Custom Figures.
Visit with more than 5 page impressions
Please note: This also includes the case that the same page may have been viewed twice.
Visit with more than 5 different pages viewed
Visit with a duration longer than 5 minutes
Hint: The filter value has to be entered as the number of seconds.
The minimum duration of a visit is usually 30 seconds (if at least one page was viewed).
Fast surfers - More than 5 page impressions in less than 2 minutes
Slow surfers - less than 5 page impression in more than 10 minutes
Visits with more than 2 internal searches
Qty Internal Search Phrases counts how often internal search phrases are passed. An internal search phrase is passed each time the internal search is executed.
Visits with more than 2 product views
Please note: This also includes the case that the same product was viewed twice.
Visits with more than 2 product views without a purchase