These days, web page contents are called not only from a desktop computer, but increasingly consumed on different mobile devices. For website operators, it is therefore becoming increasingly important to use cross-media tracking analysis to be able to implement targeted marketing communications. The challenge therefore is to identify a user across multiple devices and apps.
Cross Device Bridge is a Webtrekk feature, which allows the identification of users across all accounts and end devices, without using sensitive user data, such as login information.
This documentation provides an overview of the functions of the Webtrekk Cross Device Bridge and also contains a detailed description of the installation and configuration options that will assist you in setting up the plugin.