Below you will find a brief description of the names of the cookies that Webtrekk can set in the browser, as well as the metrics and dimensions in the frontend that reflect the cookie information.
In general, you can recognize Webtrekk cookies by their name beginning with "wt". Webtrekk does not necessarily set all cookies mentioned in the list; some contain information about specific plugins, so these are only set if the corresponding plugin is in use.
| cookie-information | name | description | dimension | metrik |
|---|---|---|---|---|
|
wt3_eid |
EID Ever ID / Cookie ID
|
with First Party Tracking and pixel v3 or higher |
End device Visitor Id |
Browsers, unique |
| wt_eid | with First Party Tracking and pixel v2 | |||
| wteid_<<TRACKID>> | with Third Party Tracking | |||
| wt3_sid | SID Session Cookie | pixel v3 or higher, contains the current track ID; if this information does not exist, a new session is opened | Session-IDs | Visits |
| wt_sid | pixel v2, contains the current track ID; if this information does not exist, a new session is opened | |||
| wt_geid |
GEID Global Device Ever ID |
Information for Device Cookie; only for Third Party Cookies, otherwise empty; used for RTA |
not in the frontend, only raw data export Global Device Visitor ID |
|
| wt_feid | FEIDFingerprint Ever ID | for session recognition if no cookies are accepted, hashed | not in the frontend |
|
| wt_fweid | FWEID weak Fingerprint Ever ID | |||
| wt_cdbeid | CDBEID CDB Ever ID |
if the CDB is activated, this is the EID of one of the combined devices |
see EID | |
| wt_fa | Frequency Analysis Plugin | to measure the frequency of a user's visits during a certain period of time, prerequisite: URM enabled | URM categories |
|
| wt_sw | Survey Widget | contains information about the Survey Widget, e. g. name of the widget, sampling |
The following parameters are created in the frontend:
These are subsequently available as dimensions and correspondingly "Qty..." as metric. |
|
| wt_nps | NPS Plugin |
Net Promoter Score Plugin |
NPS URM NPS URM Feedback |
NPS Qty promoters NPS Qty detectors and more |
| wt_nv | new visitor | Information about whether the visitor is new or returning (MA Plugin) | New vs. Returning |
New Visitors Returning Visitors and more |
| wt_rla | Request Limit Amount | Number of requests that can still be sent | not in the frontend | |
| wt_nbg_Q3 | Sticky Session Cookie | Set by the Load Balancer to send all requests of a user to the same track server | not in the frontend |
|
| wt3_sample | Pixel-Sampling | Specifies whether the current session is measured or not (sampling must be activated) | not in the frontend |
|
| wt_ref | Referrer | If available, the pixel uses the content as a referrer and does not use the "correct" e.g. for A/B tests with forwarding (after use the cookie is deleted from the pixel) |
Referrer-URLs and more |
Qty Referrer and more |
| wt_mcc_<<c || a>>_<<trackId>> | Mediatracking |
Use of "mediaCodeCookie" (a campaign is measured only once per session) |
not in the frontend |
|
| wt_acv_id | AdClear UserID |
First party cookies must be used |
not in the frontend |
|
| wt_acv_cp | AdClear purchase probability | not in the frontend |
||
| wt_cookiecontrol | CookieControl |
Cookie Control Plugin |
not in the frontend |
|
| wt_wywy_l | WyWy Plugin |
Plugin to analyse the effects of TV commercials |
channel = "TV.*" | |
| wt_pli_view | Product List Tracking Plugin |
value is passed on via pli parameter; cookie contains product ID and product list no |
product variant and more |
qty products and more |
| wt_r | TI is not being requested for the next 5 min | not in the frontend |
||
| wt_mcp_sid | MA SID | internal session ID from Marketing Automation, expired after 30 minutes | not in the frontend | |
| wt_tc(_v2) | Teaser Tracking | last clicked teaser, if _v2 then plugin version 2 | used for calculation of attribution | |
| wt_tcc(_v2) | all clicked teasers, if _v2 then plugin version 2 | |||
| wt_ttv2_s | count of teaser requests per session | |||
| wt_ttv2_c | clicked teasers | |||
| wt_ttv2_e | teaser engagement | |||
The suffix "_s" indicates that this is session information. For example, for the cookie "wt_sw" of the survey widget, there is the cookie "wt_sw_s", which collects session information and is discarded after the session.
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