The following article shows the least possible scope for dimensions and metrics for usage in the filter engine. This scope will be used as Auto scope. Note that if you use multiple filters, the least common scope is used. Further information on the filter engine can be found in the training chapter User Interface 1.2 – Segmentation and Filter Options.
Here you can download the overview as Excel file.
Dimensions
The Auto scope of a dimension is its standard scope.
Time-related dimensions do not have a standard scope and are only available in the Auto scope. This applies to the following metrics:
- Years
- Quarters
- Hours
- Days
- Weeks
- Weekdays
Metrics
We divide metrics into "Count Metrics" and "Non-Count Metrics".
The Auto scope of a metric is its standard scope if it is a Non-Count Metric.
Depending on their standard scope, count metrics have the following Auto scope in the filter engine:
| Standard Scope | Auto Scope |
| Direct | Actions |
| Actions | Pages |
| Pages | Visits |
| Visits | Visitors |
The following table shows the Auto scopes of the metrics. For a complete list, formulas are also part of the table.
| Name of the Metric/Formula | Auto Scope |
Remarks for Filtering |
| % of All Visitors | - | |
| % of All Visits | - | |
| Abandoned Product Value | - | |
| Add to Shopping Cart Rate % | - | |
| Avg Play Duration | - | |
| Avg Run Time | - | |
| Avg. Order Value (Month N) | - | |
| Bouncerate % | - | |
| Bounces | Visits | |
| Brand Search % | - | |
| Browsers, Unique | Visitors | |
| Campaign Clicks | Pages | |
| Campaign Costs Sales Relation % | - | |
| Campaign Lifecycle Contacts | Actions | |
| Campaign Lifecycle Contacts Avg | - | |
| Campaign Lifecycle Duration (Avg Days) | - | |
| Campaign Lifecycle Duration (Days) | Actions | |
| Campaign Views | Pages | |
| Click Rate % | - | |
| Clicks | Pages | |
| Clicks per Visit | - | |
| Contacts in Customer Journey, Unique | Actions | |
| Conversion Initiator | Actions | |
| Conversion Initiator % | - | |
| Conversion Rate % | - | |
| Conversion Rate % ([Best Depth of Engagement]) | - | |
| Conversion Rate (Month N) % | - | |
| Conversion Rate, Unique | - | |
| Conversion Supporter | Actions | |
| Conversion Supporter % | - | |
| Conversion Transformer | Actions | |
| Conversion Transformer % | - | |
| Conversions | Pages | |
| Conversionvalue | Actions | |
| Conversionvalue Avg | - | |
| Day in Customer Journey Ø | - | |
| Duration (Seconds) | Pages | |
| Engagement (Campaigns) | Pages | |
| Engagement Avg (Campaigns) | - | |
| Entries | Visits | |
| Entry Rate % | - | |
| Exit Rate % | - | |
| Exits | Visits | |
| Form Abandon Rate % | - | |
| Form Field Abandon Rate % | - | |
| Form Field Completion Rate % | - | |
| Form Fields Abandons | Actions | |
| Maximum Run Time % | - | |
| Media Run Time | Actions | |
| Media Views | Pages | |
| Media Views complete | Actions | |
| New Visit Rate % | - | |
| New Visitor Rate % (Campaigns) | - | |
| New Visits | Visitors | |
| Order Value | Actions | |
| Order Value Avg | - | |
| Organic Source % | - | |
| Page Duration Avg | - | |
| Page Impr. per Visit | - | |
| Page Impressions | Visits | |
| Page Impressions, Unique | Visits | |
| Play Duration | Actions | |
| Position in Campaign Lifecycle Avg. | - | |
| Position in Customer Journey % | - | |
| Process Step Amount | Visits | |
| Process Step Conversion Rate % | - | |
| Process Step Conversions | - | not available in the Filter Engine |
| Process Step Exit Rate % | - | |
| Process Step Exits | Visits | |
| Product Conversion Rate | - | |
| Product in List CTR | - | |
| Product List Position | Actions | |
| Product List Position Avg. (products added to cart) | - | |
| Product List Position Avg. (purchased products) | - | |
| Product List Position Avg. (viewed products in list) | - | |
| Product List Position Avg. (viewed products) | - | |
| Products in Basket Avg | - | |
| Qty Abandoned Forms | Visits | |
| Qty Abandoned Form Fields | Pages | |
| Qty Abandoned Form Fields Data | Pages | |
| Qty Abandoned Products | - | not available in the Filter Engine |
| Qty Ad Media, Unique | Pages | |
| Qty Brand Search | Visits | |
| Qty Campaign Source | - | not available in the Filter Engine |
| Qty Campaign Source % | - | |
| Qty External Search Phrases | Visits | |
| Qty External Search Words | Visits | |
| Qty Form Fields Displayed | Actions | |
| Qty Form Started | Pages | |
| Qty Internal Search Phrases | Visits | |
| Qty Last Form Field Cursor | Pages | |
| Qty Media Player Actions | Actions | |
| Qty Media, Unique | Pages | |
| Qty Orders | Pages | |
| Qty Product Added to Cart | Actions | |
| Qty Product List Position | Actions | |
| Qty Product Views | Actions | |
| Qty Products, Unique | Actions | |
| Qty Purchased Products | Actions | |
| Qty Submitted Forms | Visits | |
| Qty Sources | Visits | |
| Rank in Basket | Actions | |
| Rank in Basket Avg | - | |
| Returning Visit Rate % | - | |
| Returning Visitor (Campaigns) | Pages | |
| Returning Visits | Visitors | |
| Run Time | Actions | |
| Shopping Cart Abandonment Rate % | - | |
| Submit Rate % | - | |
| Time in Campaign Lifecycle (Days) | Actions | |
| Time prior to Conversion Avg (Impulse Conversion) | - | |
| Turnover Rate % | - | |
| URM - Customer Profile Discount Value | Visits | |
| URM - Customer Profile Discounts % | - | |
| URM - Customer Profile Order Value | Visits | |
| URM - Customer Profile Order Value Avg. | - | |
| URM - Customer Profile Orders | Visits | |
| URM - Customer Profile Orders w. Discount | Visits | |
| URM - Customer Profile Page Impressions | Visits | |
| URM - Customer Profile Visit Frequency Avg. (Days) | - | |
| URM - Customer Profile Visits | Visits | |
| URM - Days between contacts | Visits | |
| URM - Days between contacts Avg. | - | |
| URM - Days between orders | Actions | |
| URM - Days between orders Avg. | - | |
| URM - Days to 1st Order Avg. | - | |
| URM - Predicted Churn Probability % | Visits | |
| URM - Predicted Conversion Probability % | Visits | |
| Value Product Added to Cart | Actions | |
| Value Product Views | Actions | |
| Value Purchased Products | Actions | |
| Visit Duration Avg | - | |
| Visitors | Visitors | |
| Visitors (Campaigns) | Pages | |
| Visitors, Daily Unique | Visitors | |
| Visitors, Monthly Unique | Visitors | |
| Visitors, returning % (Month N) | - | |
| Visitors, Weekly Unique | Visitors | |
| Visitors, Yearly Unique | Visitors | |
| Visits | Visitors | |
| Visits (Campaigns) | Pages | |
| Visits Campaigns % | - | |
| Visits Organic | Visitors | |
| Visits Organic % | - | |
| Visits per Visitor | - | |
| Visits with Brand Search Phrase | Visitors | |
| Visits with Brand Search Phrase % | - | |
| Visits with Search Phrase | Visitors | |
| [Qty Event Parameter; Single Value] | Pages | |
| [Qty Event Parameter; Several Values] | Actions | |
| [Event Parameter; Single Value] | Actions | |
| [Event Parameter; Several Values] | Direct | |
| [Qty E-Commerce Parameter; Single Value] | Pages | |
| [Qty E-Commerce Parameter; Several Values] | Actions | |
| [E-Commerce Parameter; Single Value] | Actions | |
| [E-Commerce Parameter; Several Values] | Direct | |
| [Qty Page Parameter; Single Value] | Visits | |
| [Qty Page Parameter; Several Values] | Pages | |
| [Page Parameter; Single Value] | Pages | |
| [Page Parameter; Several Values] | Direct | |
| [Qty Session Parameter; Single Value] | Visitors | |
| [Qty Session Parameter; Several Values] | Visits | |
| [Session Parameter; Single Value] | Visits | |
| [Session Parameter; Several Values] | Direct | |
| [Qty Independent Parameters; Single Value] | - | |
| [Independent Parameters; Single Value] | - | |
| [Name of Process] Process Step Amount | Visits | |
| [Name of Process] Process Step Exits | Visits | |
| [Name of Process] Process Step Conversion Rate % | - | |
| [Name of Process] Process Step Exit Rate % | - | |
| [Qty Content Groups] | Visits | |
| [Content Groups] | Pages | |
| [Qty Product Categories] | Actions | |
| [Product Categories] | Direct | |
| [Time Categories] | - | |
| [Qty URM Categories] | Visitors | |
| [URM Categories] | Visits | |
| [Qty Media Categories] | Pages | |
| [Media Categories] | Actions |
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