Shows the order, in which the Traffic Sources were used prior to the reach of a website goal.
Directly following accesses of the same Traffic Source are aggregated.
A user uses the following Traffic Sources prior to the reach of a website goal:
Traffic Source A > Traffic Source A > Traffic Source B > Traffic Source A
The Traffic Sources Path (Aggregated) is:
Traffic Source A > Traffic Source B > Traffic Source A
If you only see a single Traffic Source, this means, that no other Traffic Source was tracked within the customer journey.
If you track multiple website goals, you should filter this analysis on one website goal.
Further information can be found in the training chapter Analyses 3 – Campaign Analyses.