Shows the ratio between form field accesses and form field abandonments. Thus, in how many percents a specific form field was accessed, but the form was not submitted.
Calculation: Form Field Abandons / Qty Form Fields Displayed * 100
No interaction with the field has to be measured in order to track it. The measurement of an abandonment is also possible, if the browser is closed.
The login page of a shop contains a form ("Login") with 2 fields: "Email Address" and "Password".
A user accesses the page without logging in. A second user accesses the page and logs in. The following values are depicted in an analysis: