Webtrekk Implementation Guidelines

This document contains information on the implementation of Webtrekk products. It provides conceptual support for your implementation and supplements the official implementation documentation. The recommendations made here are best practices. Please always use both documents together.

You can download this document as PDF file here.

Content:

• Introduction
• Basic Implementation
  • Tracking script integration
  • Create container
  • Adding the Webtrekk plugin
  • Tracking extension with the data layer
  • Executing event-driven functions
  • Using parameters in custom plugins
• Pages
  • Page naming (content ID)
  • Page categorization (content groups)
  • Custom page parameters
  • Available standard parameters
  • Internal search
  • Manual page request
• Events
  • Event tracking ("Standard")
  • Event tracking ("Link")
  • Manual event tracking (Ajax)
• Heatmap
  • Configuration
• Visitor identification and additional information
  • Customer ID and Cross Device Bridge
  • Collecting additional visitor information
  • Session-specific information
• Form tracking
  • Forms
  • Form fields
  • Implementation with onsubmit handler
• Campaign tracking
  • Campaign configuration
• E-Commerce
  • Product naming
  • Product status
  • E-Commerce parameters
  • Custom e-commerce parameters
  • Product categories
  • Sending orders from the backend (Server-to-Server tracking - S2S)
  • Website goals
• Data privacy: Opt-out
• Examples of data layers
  • Homepage (not logged in)
  • Product view textured check shirt (logged in)
  • Product added to cart
  • Checkout error
  • Checkout form
  • Checkout success (1x shirt L, 2x shirt M)
• Use case - implementation and analysis
  • Optimization of the internal search