Please note that Mapp Intelligence was named "Webtrekk Analytics" until February 2020. We work on substituting the old name by the new one. However, it may happen that descriptions still contain "Webtrekk Analytics". The content of the document is up to date.

Webtrekk offers a variety of analyses. Some of them automatically provide data, as soon as Webtrekk is integrated (e.g. Which end devices were used?, From which country was the access made?...).

On the contrary, this training chapter covers all elements, that you can affect actively.

What can be tracked with Webtrekk?
How should it be tracked?

For each element we provide use cases and show a selection of best practices.

You can download this training chapter as PDF file here.

Content:

Overview trackable elements
1. Custom information
Page-related information
Event-related information
User-related information
1. Customer ID
2. URM categories
Form-related information
Campaign-related information
Media-related information
1. Media
2. Media categories
Product-related information
Order-related information
1. Orders
2. E-Commerce parameters (order ID relation)
Visit-related information
1. Session parameters
Internal search
External data
1. Time categories
2. Independent parameters
Further information

1. Overview trackable elements

The following basic elements can be tracked in Webtrekk:

Dimensions	Description
Pages	the name of a specific page
Events	the name of a specific link or other events
Customer-ID	a login information (e.g. email address)
Ad media	the data source (e.g. URL parameter) of a marketing action
Media	the name of a video or media stream
Products	the name of a product
Order ID	the tracked order ID
Internal search phrase	the used search phrase in the own search

1.1 Custom information

Categories and parameters allow the integration of custom information about dimensions.

Categories: For tracking static information
- Categories can be tracked via the pixel or be imported
Parameters: For tracking dynamic information
- Parameters can solely be tracked via the pixel
  (Exception: E-commerce parameters).
- Multiple information can be submitted for each
  parameter at the same time.

Categories and parameters have to be configured in Webtrekk prior to data collection. Text (> Dimension) and figure values (> Metric) are supported.

Overview over available categories and parameters per dimension:

Dimensions	Categories	Parameters
Pages	Content groups	Page parameters
Events	-	Event parameters
Customer-IDs	URM categories	-
Ad media	Campaign categories	Campaign parameters
Media	Media categories	- (instead possible via event parameters)
Products	Product categories	E-commerce parameters
Order ID	-	E-commerce parameters
Time	Time categories	Independent parameters
Session IDs	-	Session parameters

2. Page-related information

Allows, for example, the following analyses:

What pages and page areas are accessed?
Which are the most often used entry and exit pages?
Which paths do visitors use?

2.1 Pages

The dimension "Pages" is the base for all page-related analyses.

For each page further information can be tracked via categories and parameters.
The analysis of pages is done in the navigation area "Navigation > Pages".
A meaningful page naming is necessary for a comfortable and fast work.
The naming can be done automatically or manually.

Automatic page naming

By default, the page name is automatically created from the URL.

Advantages:

Allows a very quick and easy integration of Webtrekk.
Ensures consistent naming of pages.

It depends on the version of the tracking pixel how the URL is exactly converted to page names.

Pixel Version 4 or 5, App SDK	Smart Pixel
Web Protocol is not part of the page name	Web Protocol is not part of the page name
URL parameters (“?“ and “&“) are not taken into consideration.	URL parameters (“?“ and “&“) are not taken into consideration.
Slashes (“/”) in the URL are converted to dots.
Dots are converted to underscores (“_”).

Example for automatically created page name for the URL
http://www.webtrekk.com/products.htm?id=123:

Page name for Pixel Version 4, 5, SDKs: “www_webtrekk_com.products_htm“
Page name for Smart Pixel: “www.webtrekk.com/products.htm“

Manual page naming

Alternatively, a specific page name can be submitted.

It should be unique and provide a good conclusion to the page.

Exceptions for a mandatory uniqueness:

Product pages (differentiation is done via e-commerce tracking)
Search results (differentiation is done via search parameters)

Recommendation: Use the navigation path for naming the pages.

Example for page naming based on the navigation path:

Page names:

en.home
en.men.overview
en.men.coat.productview

Advantages:

Allows a speaking and short page naming.
Higher flexibility: Information can be added in the page name, that are not a part of the URL.

Virtual pages

Via function call so-called virtual pages can be created.

By doing so, pages without specific URL (e.g. layers, sent forms) as well as events (e.g. Ajax elements) can be tracked, too.

Example for the tracking of the page "en.newslettersubscription.success" (when using Tag Integration):

wts.push(['send', 'page', {contentId: 'en.newslettersubscription.success'}]);

2.2 Content groups

Pages can be categorized via content groups. This allows a superordinate view and an easier use of the user interface.

For each content group a fixed information can be assigned to a page.
Often information about the hierarchy is submitted.

Examples:

Country
Main area
Sub area

Page name	Content group "CG1 - Country"	Content group "CG2 - Main area"	Content group "CG3 - Sub area"
en.home	en	home
en.men.overview	en	men	overview
en.men.coat.productview	en	men	coat

Information about setting up categories.
Content groups are solely read out automatically at the first access of the specific page.
Alternatively, content groups can also be imported.
The analysis is done in the section "Navigation > Content Groups" (for the datatype Text).
All pages, that have not been assigned to a content groups, are depicted with a "-" in the analyses.
Available best practices:
- Build content groups to dissect usage of the website
- How successful was a visit? Define visit values to measure impact

Page URL

The Page URL is a predefined content groups. It shows the initial URL, under which a page was accessed.

Example: At 08:02 am, the page "home" was logged for the first time in Webtrekk.

Access	Page	Actual Page URL	Page URL tracked in Webtrekk
8:02	en.home	www.knigge.de?wt_mc=google	www.knigge.de?wt_mc=google
8:03	en.home	www.knigge.de
8:04	en.home	www.knigge.de?wt_mc=yahoo
8:05	en.home	www.knigge.de

Just like content groups Page URLs can be edited and imported.

2.3 Page parameters

Page parameters can be used to log additional information about a specific page.

Examples:

Page load time
Screen orientation
Number of search results of the internal search
Error messages for forms

Access	Page	Page parameter "Error Message"
8:02	service.registrationform
8:10	service.registrationform	Salutation
8:15	service.registrationform	Salutation; GTC
8:37	service.registrationform	GTC

Information about setting up custom parameters.
The analysis is done in the section "Navigation > Page Parameters" (for the datatype Text).

3. Event-related information

Allows, for example, the following analyses:

Which links are used?
How do different link positions work?
What are click rates of links?
How far are pages scrolled?

3.1 Events

The dimension "Events" is the base for all event-related analyses, like e.g. the use of links.

For each event further information can be tracked via parameters.
The analysis of events is done in the navigation area "Navigation > Events".
The naming can be done automatically or manually.

Tracking of HTML links

There are 2 ways to track HTML links:

Variant "Link"

All HTML links are automatically tracked when clicked.
The target URL is taken as event name.
An arbitrary link attribute (default: name attribute) can be used for the unique labeling of links (in case multiple links with the same target exist).
Advantages:
- Very easy to implement.
Disadvantages:
- Link names can get very long.
- No custom naming possible.

Example: Links at the page www.knigge.de without and with labeling

Link	Event name
<a href="tablemanners.html">Link</a>	www.knigge.de.tablemanners.html
<a href="tablemanners.html" name="nav1">Link</a>	nav1.www.knigge.de.tablemanners.html

Example: Labeling of link areas for a unique naming www.knigge.de

Variant "Standard"

All labeled HTML links of a page are tracked when clicked.
An arbitrary link attribute (default: name attribute) is used for the unique labeling and naming.
Advantages:
- Allows a short and unique naming.
- Not all links of a page have to be tracked
  (could lead to fewer costs).
Disadvantages:
- Higher effort for the integration.

Example: Links at the page www.knigge.de

Link	Event name
<a href="topics.html" name="nav1.topics">Link</a>	nav1.topics

Example: Manual labeling of links at www.knigge.de

Recommendation: Use the link position for labeling dynamic link areas.

An event is automatically assigned to the page, that was tracked last before the click. Thus, the name of the linking page does not have to be submitted in the name of the event.

Tracking of other links/events

In order to track other links (e.g. JavaScript, Ajax), a tracking via function call can be made.

Example for the tracking of the event "Nav1.topics" (when using Tag Integration):

wts.push(['send', 'click', {linkId: 'Nav1.topics'}]);

3.2 Event parameters

Event parameters can be used to log additional information about an event.

Examples:

Scroll depth
Link type (e.g. internal/external)
Click area (e.g. text/image/header)
Link target (e.g. if a link position is used as link name)

Access	Event name	Event parameter "Events - Click area"	Event parameter "Events - Link target"
8:02	Teaser.News1	Text	News - Knigge Seminars
8:03	Teaser.News1	Picture	News - Knigge Seminars
8:04	Teaser.News2	Text	News - Interview

Information about setting up custom parameters.
The analysis is done in the section "Navigation > Event Parameter" (for the datatype Text).
Available best practices:
- Scroll depth: What percentage of each page is seen?

3.3 Teaser performance plugin

Onsite teasers can be analyzed in detail by using the teaser performance plugin.

Views and clicks are tracked for each teaser. This allows the calculation of click rates.
When a view is tracked it is also taken into account, if the teaser was in the visible area.
Engagement and goal achievement can be analyzed per teaser.
To make the tracking work, the teaser stage has to be adapted. Data collection is done via several event parameters.

Additional information about the teaser tracking can be found here.

4. User-related information

Allows, for example, the following analyses:

How many unique users were there?
How many end devices do the visitors use?
How many offline orders were made by visitors, that I reached via campaigns?

4.1 Customer ID

The dimension "Customer ID" is the base for all user-related analyses.

Usually an encrypted login information (e.g. email address) is used as customer ID.
It allows user-centric analyses. Thus, visitors can be identified across browsers and devices.
For a customer ID further information can be tracked as categories.
A list of all tracked customer Ids is available in the navigation section "Visitors > URM - User Relationship Management > URM - Custom Visitor Id".

The quality of data improves as users are not counted multiple
times per browser or device.
You have to activate "User Centric Tracking" in the system configuration ("Webtrekk Q3 > Configuration > System Configuration > Data Collection") in order to use the customer ID for the visitor calculation.
Available best practices:
- Webtrekk User Centric Tracking (1): An introduction
- Webtrekk User Centric Tracking (2): The next level

Cross Device Bridge

When using the Webtrekk Cross Device Bridge also login information from other websites and apps are used to identify a visitor across multiple devices.

Thus, users can also be identified across devices, even if they don‘t login at your own website.

All user traits are collected in a data pool.

Unique user traits are transmitted to Webtrekk anonymously.
For the accurate identification of users within a pool as many user traits as possible should be submitted. The more traits are available, the better a matching across different websites, apps and devices can be ensured.

4.2 URM categories

Through URM categories (User Relationship Management) it is possible to save user-centric data. Numerous URM categories are already predefined in Webtrekk and don’t have to be configured manually.

The following predefined categories exist:

URM categories	Description	Data collection done via
URM - Age	Specifies the current age of a visitor in 5-year increments. Calculated using the recorded date of birth.	Pixel, import, widget
URM - City	The city, a visitor comes from.	Import
URM - Country	The country, a visitor comes from.	Import
URM - Customer Discount Value	How much discount was included into the order.	Pixel, import
URM - E-Mail Opt-in	Specifies, whether a user has registered for a newsletter. The following are differentiated: unknown (default), yes, no.	Pixel, import
URM - Email Receiver ID	Contains a unique ID of the newsletter recipient and thereby enables newsletter remarketing.	Pixel, import
URM - Gender	Shows the gender of the visitor, that was submitted to Webtrekk.	Pixel, import, widget
URM - Postal code	The postal code, a visitor comes from.	Import
URM - Street	The street, a visitor comes from.	Import

Age and gender can be tracked via the survey widget, that is available in Webtrekk Tag Integration.

Example: Submitting the age in a widget

With custom URM categories individual user information can be tracked to a customer ID or end device visitor IDs.

An upload to end device visitor IDs is only possible via datafeed.

Examples:

Creditworthiness
Number of offline orders
Lead status

Customer ID	Number of offline orders	Creditworthiness
168456	1	Green
168457	0	Green
168458	2	Red

Information about setting up categories.
The last value, that was tracked for a customer ID, is depicted.
Categories can also be imported.
The analysis is done in the section "Visitors > URM Categories" (for the datatype Text).
All customer IDs, that have not been assigned to a URM category are depicted with a "-" in the analyses.
Available best practices:
- Data Exchange CRM - Webtrekk

5. Form-related information

Usage of forms can be tracked precisely. To this end, we also support custom forms (without <form> attribute).

We distinguish between forms that were accessed, abandoned, and submitted.
A form counts as submitted as soon as the Submit button is clicked.
Also, values that were input into form fields can be analyzed. Respectively, if data is transferred anonymized, one can analyze whether the form field was filled in or not.

Error messages should be tracked separately (i.e., via page parameters).

6. Campaign-related information

Allows, for example, the following analyses:

Which marketing campaigns are used?
What are the most successful campaigns?
In which order are campaigns used?
What costs are caused by campaigns?

6.1 Ad media

The dimension "Ad media" is the base for all campaign-related analyses.

For each ad media further information can be tracked via categories and parameters.
The analysis of ad media is done in the navigation section "Marketing > Campaigns".

Extended information about the campaign setup can be found here.

The base of an ad media is an unique data source.

The following data sources can be used to define campaigns:

URL parameters (e.g. www.knigge.de ?wt_mc=banner.123)
Pages (specific landing page)
Events (click on internal link)
Referrers (e.g. SEO, Social media referrers, other referrers, direct input)

Using the URL campaign mapper plugin, you may generate a Webtrekk media code from several URL parameters. This way, existing parameters can be adopted easily. Comprehensive information can be found here.

6.2 Campaign categories

Campaigns can be categorized. This allows for a better overview.

By doing so, additional information can be tracked for each campaign.
Campaign categories can be populated via URL parameter or import.

Examples:

Campaign channel, campaign event
Campaign costs
Campaign audience

Campaign	Campaign category "Campaign channel"	Campaign category "Campaign event"
wt_mc=newsletter.2017.cw13	newsletter	2017
wt_mc=newsletter.2017.cw14	newsletter	2017
wt_mc=display.web_de.a07	display	web_de

6.3 Campaign parameters

Dynamic information about a campaign can be tracked with campaign parameters.

Campaign parameters can be submitted via separate URL parameters or in the pixel.

Examples:

Submitting the position of a link
Passing a distinctive link name

Access	Campaign	Campaign link position	Campaign link name
8:02	wt_mc=newsletter.2017.cw13	Header-Logo	-
8:10	wt_mc=newsletter.2017.cw13	Contentelement-1	Additional information
8:15	wt_mc=newsletter.2017.cw13	Contentelement-4	Brand new
8:37	wt_mc=newsletter.2017.cw13	Footer	GTC

Information about setting up custom parameters.
The analysis is done in the section "Navigation > Campaign Parameters" (for the datatype Text).

7. Media-related information

Allows, for example, the following analyses:

Which films are viewed?
How far a films viewed?
How do films add to the success of my website?

7.1 Media

The dimension "Media" is the base for all media-related analyses.

For each media further information can be tracked via categories and event parameters.
The analysis of media is done in the navigation section "Navigation > Media".

The following information can be tracked:

Access of media, playback period and playing time.
Events like play, pause, stop.
Bandwidth, volume, ...

Webtrekk provides a library, that allows the tracking of several players (e.g. HTML5, Windows Media Player).

Click here to access the technical documentation.

7.2 Media categories

Media can be categorized. This allows a generalized examination.

A medium can be allocated to a value in a media category.

Example:

Media	Media category "MC1 - Main area"	Media category “MC2 - Subarea"
54812 – Sport.Fussball.Goal fo the month 11/2016	Sports	Football
62219 – Music.Rock.Beatsteaks	Music	Rock

The analysis takes place under "Navigation > Media Categories".
In the analysis, all media not allocated to any media category appear with "-".
Information about setting up categories.
Categories are solely read out automatically at the first access of the specific media.
Alternatively, categories can also be imported.
The analysis is done in the section "Navigation > Media Categories" (for the datatype Text).
All media, that have not been assigned to a media category, are depicted with a "-" in the analyses.

8. Product-related information

Allows, for example, the following analyses:

Which products are viewed often, but not purchased?
Which products are often added to the cart, but not purchased?
What revenue do I loose in the cart?

8.1 Products

The dimension "Products" is the base for all product-related analyses.

For each product further information can be tracked via categories and parameters.
The analysis of products is done in the navigation section "E-Commerce > Products".

The following are examples of product-specific information, that can be tracked in Webtrekk:

The use of links, for example viewing product images, reviews etc., can be tracked as event in Webtrekk.

Product name

A unique product name needs to be specified.

The article number is often used as the name.
This is expedient especially when using Webtrekk Marketing Automation, since the product catalogue is usually imported in this case based on the product name.
Alternatively, a combination of the article number and article name is often used as well.

Advantages and disadvantages of using the article number as the product name:

Advantages	Disadvantages
Makes uniform product naming possible, even across different shop languages.	No informative overview in product analyses (> Use of a separate product category for names).
Linking the product catalogue to the data import is easier (e.g. for Marketing Automation).

Do not select a product name, that can change in the course of the ordering process.

Qty, price and product status

For each product quantity, price and product status are tracked via additional parameters.

The following product status are supported:

*available as separate plugin in Tag Integration

Webtrekk calculates the „abandoned products“ as the difference of the products added to the shopping cart and the purchased products.

In Best Practices, we show you how you can realize further use cases:

E-Commerce: Track whether a product has been actively removed from the shopping cart

8.2 Product categories

Products can be categorized. This allows a generalized examination.

For each product, one piece of information can be stored in a product category.

Examples:

Product name
Main range, sub range

Product	Product category "Product name"	Product category "PC1 - Main range"	Product category "PC2 - Sub range"
455-710-353	Jacket with biker details	Men	Jackets
487-411-169	Jersey t-Shirt with different prints	Men	T-Shirts
615-135-431	Sneaker in classic design	Woman	Shoes

Use e-commerce parameters to track dynamic categories.

Information about setting up categories.
Categories are solely read out automatically at the first access of the specific product.
Alternatively, categories can also be imported.
The analysis is done in the section "E-Commerce > Product Categories" (for the datatype Text).
All products, that have not been assigned to a product category, are depicted with a "-" in the analyses.
Available best practices:
- Using product categories to measure performance
- Integrate product images for even more beautiful reports!

8.3 E-Commerce parameters (product relation)

E-commerce parameters are used to track changing information on products.

Examples:

Product color
Product size
Availability
Margin

Access	Product	E-Commerce parameter "Color"
8:02	455-710-353	Blue
8:03	455-710-353	Blue
8:04	455-710-353	Black
8:05	455-710-353	Brown

Information about setting up custom parameters.
The analysis is done in the section "E-Commerce > E-Commerce Parameters" (for the datatype Text).
Please note, that the parameters should be sent for each product status.
E-Commerce parameters have a relation to the product, if in the configuration the amount of parameter values is set to "Several Values".

9. Order-related information

Allows, for example, the following analyses:

How many orders were made?
Which payment methods were used?
Which orders were returned?

9.1 Orders

The dimension "Order ID" is the base for all order-related analyses.

For each order ID further information can be tracked via parameters.
The analysis of order IDs is done in the navigation section "E-Commerce > Orders separately".

As soon as the order value is submitted, an order is tracked.

Webtrekk recommends submitting the order value net and without possible shipment costs. This allows, for example, a better comparison with campaign costs.
Specifying the order ID is optional. It increases the accuracy of order measurement, since calling up the order confirmation page more than once with a known order ID is not counted multiple times. It also makes comparisons with other tools easier.
Webtrekk generates an order ID, if none is submitted.

9.2 E-Commerce parameters (order ID relation)

E-commerce parameters are used to track additional information on orders.

Examples:

Shipment costs
Gross order value
Discount value
Discount code
Payment method
Cancellations (via import)
Returns (via import)

Order ID	E-Commerce parameter "Payment method"	E-Commerce parameter "Discount code"	E-Commerce parameter "Discount value"
555710	Advance payment
555711	Invoice	Summersale	8.46 Euros
555712	Invoice	Summersale	19.84 Euros

Information about setting up custom parameters.
The analysis is done in the section "E-Commerce > E-Commerce Parameters" (for the datatype Text).
E-Commerce parameters have a relation to the order ID, if in the configuration the amount of parameter values is set to "Single Value".
Available best practices:
- Import return data to analyse shopping behavior in detail

10. Visit-related information

Allows, for example, the following analyses:

In how many visits visitors were logged in automatically?
In how many visits visitors still had products from previous visits in the cart?

10.1 Session parameters

With session parameters one piece of information per visit is tracked. Exactly one value is tracked during the visit.

If several values are submitted, this can be either the first or the last value (selectable in the configuration).

Examples:

Automatic login on the website
Test groups for A/B comparison
NPS feedback
Persistent shopping cart

Information about setting up custom parameters.
The analysis is done in the section "Visitors > Session Parameters" (for the datatype Text).
Available best practices:
- Capturing the Net Promoter Score (NPS) in Webtrekk
- Measure, how often adblockers are used

11. Internal search

Allows, for example, the following analyses:

Which search requests perform users on my website?
How is the conversion rate of specific search phrases?
Which search phrases didn‘t deliver any results?

The internal search of a website can be realized by using the GET or POST method.

Get method

Search terms are submitted in a URL parameter. The applied parameter (in the example "q") is stored in the system configuration ("Webtrekk Q3 > Configuration > System Configuration > Account > Parameter Internal Search").

Example: www.knigge.de?q=manners

Post method

The search term is submitted in the pixel.

The analysis is done at "Marketing > Search Phrases > Internal Search Phrases".
The search phrases are automatically transformed into lower case letters.
Available best practices:
- Internal search optimization - How to track visitors’ searches

12. External data

External data can depict interesting information. They only have a time reference.

12.1 Time categories

By using time categories, numeric values can be imported.

The data will be allocated to a hour of a day.

Examples:

Number of available products per day
Qty online orders (for quality control)
Qty offline orders
Individual target values (for calculating target achievement)

Time (YYYY-MM-DD HH)	Time category "Qty online orders"	Time category "Target orders"
10.12.2017 00	5,664	5,500
11.12.2017 00	5,581	5,000
12.12.2017 00	5,405	5,000

Information about setting up categories.
Time categories are available as metrics.
Available best practices:
- Import individual target values and monitor their achievement

12.2 Independent parameters

Independent parameters can be used to log additional information per track request.

Examples:

Adserver tracking
IoT tracking
Newsletter openings in an email client

Example for a tracking request:

<img src="http://track.wt-eu02.net/111111111111111/ce?p=503&ce1=newsletter_2017_08" height="1" width="1">

Information about setting up custom parameters.
The analysis is done in the section "Visitors > Independent Parameters" (for the datatype Text).

13. Further information

13.1 Website goals

Based on website goals customer journeys are calculated and campaigns are attributed.

Predefined and activated is the website goal "Order".
Furthermore, "Product added to shopping cart" can be activated as a website goal.
Other website goals (e.g. registration, newsletter subscription) can be defined based on e-commerce parameters (one separate parameter for each website goal). For this parameters no dimension (e.g. product, order ID) has to be submitted.
You can configure the website goals under “Webtrekk Q3 > Configuration > Website Goals“.
The analysis is done under "E-Commerce > Website Goals".
Available best practices:
- How to define website goals

13.2 Overview over import and export options

	Frontend	Datafeeds	JSON API	Raw data export
Export of analyses, reports and graphics	X	X	X
Real-time export (e.g. for recommendation function)		X
Import of categories and e-commerce-parameters (only for one order ID)	X	X	X
Import of session parameters (TV tracking)	X		X
Export of all tracked data via separate data table, without categories				X
Limitation	Number of rows per export (depending on the format) or import, number of imports and exports	Number of rows per export or import, number of imports and exports	Number of rows per export or import, number of imports and exports	Daily, hourly or custom periods
Characteristics	Automatic daily import of categories possible	Comfortable data exchange, real-time request possible	Standardized connection, light-weight	Allows calculation of own analyses and figures

13.3 Data import

For the following dimensions data can be imported:

Dimension	Import via	Supports datatype Text	Supports datatype Figure
Pages	Content groups	X	X
Customer IDs	URM categories	X	X
Media	Media categories	X	X
Products	Product categories	X	X
Campaigns	Campaign categories	X	X
Date/Hour	Time categories		X
Order ID	E-Commerce parameters	X	X
Order ID/Product	E-Commerce parameters	X	X

For figure values besides a static assignment also an import of daily changing values is supported (e.g. for campaign costs)
Information about the import of categories.

13.4 Further information about categories and parameters

Further information:

Articles in this section

1. Overview trackable elements

1.1 Custom information

2. Page-related information

2.1 Pages

Automatic page naming

Manual page naming

Virtual pages

2.2 Content groups

Page URL

2.3 Page parameters

3. Event-related information

3.1 Events

Tracking of HTML links

Tracking of other links/events

3.2 Event parameters

3.3 Teaser performance plugin

4. User-related information

4.1 Customer ID

Cross Device Bridge

4.2 URM categories

5. Form-related information

6. Campaign-related information

6.1 Ad media

6.2 Campaign categories

6.3 Campaign parameters

7. Media-related information

7.1 Media

7.2 Media categories

8. Product-related information

8.1 Products

Product name

Qty, price and product status

8.2 Product categories

8.3 E-Commerce parameters (product relation)

9. Order-related information

9.1 Orders

9.2 E-Commerce parameters (order ID relation)

10. Visit-related information

10.1 Session parameters

11. Internal search

12. External data

12.1 Time categories

12.2 Independent parameters

13. Further information

13.1 Website goals

13.2 Overview over import and export options

13.3 Data import

13.4 Further information about categories and parameters

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