The configuration of custom parameters is done in Webtrekk Q3. For doing so, click on "Webtrekk Q3 > Configuration > Custom Parameters".
Various parameter types are available:
| Parameter | Based on dimension |
| Page parameters | Pages |
| Event parameters | Events |
| Campaign parameters | Ad Media |
| E-Commerce parameters | Order ID |
| E-Commerce parameters | Products |
| Independent parameters | Date with time |
Click on "Create New Custom Parameter" in the desired tab.
- Title: Shows the name of the parameter.
- Description: Is used for the help function.
- Active: In case of deactivation no data is collected. The analysis of historical data is still possible.
- Preconfigured: Choose between a number of predefined parameters, that, for example, are used in the plugins in Tag Integration, and an own configuration.
- Parameter-ID: This ID is used in Tag Integration or the standard pixel to assign values to this parameter.
- Datatype: When selecting "Text" or "General", this parameter is available as dimension. "General" allows for saving an unlimited amount of values, whereas the amount of values for "Text" is limited and depends on your contract. However, please note that a parameter of the datatype "Generic" cannot be used in a pivot table.
For "Figure", the information is only available as metric. - Aggregation: If "Figure" is chosen as datatype, the figure type can be selected.
- "Quantity": Shows, how often a parameter was tracked.
- "Quantity and Sum": In addition to the quantity a metric is generated, that adds up the tracked values.
Example: A parameter is submitted twice, once with the value 5 and once with the value 3. "Quantity" amounts to 2, "Sum" amounts to 8.
- Amount Parameter Values: How much information should be submitted in one request? Further information can be found here.
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