This article shows, how you can track and analyze in Webtrekk, what percentage of a page has been seen.

Content:

• Preface
• Step 1: Setting up the parameters
• Step 2: Activation in Tag Integration
• Step 3: Creating custom formulas
• Step 4: Analysis

Preface

The tracking of the scroll behavior is an important KPI, especially for content sites. Webtrekk provides a plugin, that enables this measurement. For each page access it is depicted, what percentage of the page was viewed maximum.

The plugin is available in Tag Integration. Alternatively, it can be added as separate JavaScript file in the standard pixel.

Please note: The tracking does not work in Apps and with sites that reload additional content (infinite scroll).

Step 1: Setting up the parameters

As the first step, event parameters have to be defined in Webtrekk Q3, in which the information will be stored. The following parameters are available:

Decide on your own, which information you need and activate the corresponding parameters-

Example: Parameter "Scrollposition (Text)"

Step 2: Activation in Tag Integration

Integrate the plugin "Scrollposition" in the container, in which the website to be tracked is located.

During the configuration you can specify the parameter IDs for the parameters "Scrollposition (Figure)" and "Page height". We recommend activating the rounding. By doing so, the scrollposition is measured in steps of 5 percents.

Please note: The parameter "Scrollposition (Text)" does not have to be defined. If it was set up in step 1, data is collected automtically.

In the section "Assign rules" is is defined, in which areas of the pages the tracking should happen.

Step 3: Creating custom formulas

A series of custom formulas is helpful for the analysis.

Scrollposition Avg.

Shows, what percentage of a page has been seen.

Calculation:

Scrollposition 50+ %

Shows, in what percentage of all page calls more than 50 percent of the page has been seen.

Calculation:

The first element of the formulas is filtered as follows:

Step 4: Analysis

How far has the page been seen?

You can use the custom formula for analyzing this question.

Furthermore, the text parameter can be used as dimension.

Please note: If the page is not scrollable and, thus, always shown completely, the value for the scrollposition is "100".

How far are pages scrolled, that have a certain page height?

Use the parameter "Page height" for filtering this analysis.

Example: Take only pages into account, that have a minimum height of 500 pixels.

What percentage of all page calls have been seen for more than 50 percent?

For this analysis we can use the custom formula.