Users can be limited to specific questions by using the filter engine in Webtrekk DMP. These can then be saved as segments.
This article shows, how to create as segment, that contains users, who made at least one order but did not purchase for at least 30 days.
- Click on "DMP > Create new segment"
- Use the following setup:
- (optional) Click on "Apply" to check, how many users in the selected time period fit into the segment.
- Click on "Save segment".
Finished - now you can use this segment in Webtrekk Analytics and Webtrekk Marketing Automation.
- Use in Webtrekk Analytics
You can choose the segment in the filter engine and limit analyses, reports and metrics quickly and easily.
- Use in Webtrekk Marketing Automation
You can choose the segment as target group and specifically set up campaigns for this segment.