Users can be limited to specific questions by using the filter engine in Webtrekk DMP. These can then be saved as segments.
This article shows, how to create a segment, that contains all users, who abandoned the shopping cart and made one purchase prior to it in their lifetime.
- Click on "DMP > Create new segment"
- Use the following setup:
- (optional) Click on "Apply" to check, how many users in the selected time period fit into the segment.
- Click on "Save segment".
Finished - now you can use this segment in Webtrekk Analytics and Webtrekk Marketing Automation.
- Use in Webtrekk Analytics
You can choose the segment in the filter engine and limit analyses, reports and metrics quickly and easily.
- Use in Webtrekk Marketing Automation
You can choose the segment as target group and specifically set up campaigns for this segment.