Segmentation of New Customers with Shopping Cart Abandonment

Users can be limited to specific questions by using the filter engine in Webtrekk Segment Manager. These can then be saved as segments.

This article shows, how to create a segment, that contains all users, who abandoned the shopping cart and made one purchase prior to it in their lifetime.

1. Click on "Segment Manager > Create new segment"
   
   
   
   
2. Use the following setup:
   
   
   
   
3. (optional) Click on "Apply" to check, how many users in the selected time period fit into the segment.
   
   
   
   
4. Click on "Save segment".

Finished - now you can use this segment in Webtrekk Analytics and Webtrekk Marketing Automation.

• Use in Webtrekk Analytics
  You can choose the segment in the filter engine and limit analyses, reports and metrics quickly and easily.
  

  For using segments in Webtrekk Analytics, select the auto scope in the filter engine and the respective segment.

  

  Segments are calculated for the visitor in general (Scope Visitor).

  
  
• Use in Webtrekk Marketing Automation
  You can choose the segment as target group and specifically set up campaigns for this segment.