Users can be limited to specific questions by using the filter engine in Mapp Segment Manager. These can then be saved as segments.
This article shows, how to create a segment, that contains all users, who used an iPhone or iPad.
- Click on "Segment Manager > Create new segment"
- Use the following setup:
- (optional) Click on "Apply" to check, how many users in the selected time period fit into the segment.
- Click on "Save segment".
Finished - now you can use this segment in Mapp Intelligence and Mapp Marketing Automation.
- Use in Mapp Intelligence
You can choose the segment in the filter engine and limit analyses, reports and metrics quickly and easily. -
For using segments in Mapp Intelligence, select the auto scope in the filter engine and the respective segment.
Segments are calculated for the visitor in general (Scope Visitor). - Use in Mapp Marketing Automation
You can choose the segment as target group and specifically set up campaigns for this segment.