Welcome to the Webtrekk Support Center. This article provides a structured overview over all available training chapters for Webtrekk Analytics.
- For beginners
- In-depth understanding of analyses
- Functions and features
- Conception and validation of the implementation
These training chapters answer the most important questions for getting started with Webtrekk Analytics:
- How can I start quickly?
A short introduction into the use of Webtekk Analytics.
- Where do i find which function?
Get to know the user interface of Webtrekk Analytics.
- Which analyses do I need?
An overview over important analyses.
- How are metrics calculated?
Explanations and examples for important basic metrics.
- How do I create reports?
Get to know, how you can combine analyses and other elements in reports and distribute them automatically.
In-depth understanding of analyses
The following training chapters help gaining an in-depth understanding of analyses:
- Referrer analyses
Shows the analysis of referrer information, which is measured automatically by Webtrekk.
- Campaign analyses
Provides information about the analysis of campaigns and customer journeys.
- Campaign configuration
Shows, how campaigns can be set up and edited.
- Analysis of navigation paths
Provides information about the analysis of click paths, page detail and processes/funnels.
- Analysis of goal achievement
Provides Information about visitor micro and macro status, depths of engagement and website goals.
- Extended user-centric analyses
With the help of user-centric analyses, the whole life cycle of a visitor is considered. They particularly serve as an important data basis for segmentation.
Provides information about the analysis of cohorts.
Functions and features
These training chapters present important functions and features of Webtrekk Analytics in detail:
- Segmentation and filter options
Provides a detailed description of filter options in Webtrekk Analytics.
- Custom figures
Shows the setup of custom metrics and formulas.
- User management
Introduces the user management of Webtrekk Analytics.
Conception and validation of the implementation
These training chapters assist you in conception, review and establishment of digital analyses in the company.
- Digital analytics in companies
Provides an overview over the recommended steps for the integration of Webtrekk as well as tips for the communication in companies.
- Data collection
Shows, which options for data collection with Webtrekk exist and what advanced setup possibilities arise.
- Setup options for the tracking of elements
Webtrekk offers a variety of analyses. Some of them automatically provide data, as soon as Webtrekk is integrated (e.g. Which end devices were used?, From which country was the access made?...). On the contrary, this training chapter covers all elements, that you can affect actively. For each element we provide use cases and show a selection of best practices.
- Review of data collection
Shows ways for reviewing the data transmitted to Webtrekk and how the integration should be tested.
Test your knowledge by solving exercises about analyses and the filter Engine. Attached to the documents, you will find the solutions.
- Exercises about analyses
Contains exercises about analyses from the areas visitors, marketing, navigation and e-commerce.
- Exercises about report creation
Contains exercises about the creation of reports.
- Exercises about the filter engine
These exercises are designed to teach you how to work with the filter engine in Webtrekk Analytics.