This article provides a structured overview over all available training chapters for Mapp Intelligence.

Content:

• For beginners
• In-depth understanding of analyses
• Functions and features
• Conception and validation of the implementation
• Exercises

For beginners

These training chapters answer the most important questions for getting started with Mapp Intelligence:

• How can I start quickly?
  A short introduction into the use of Mapp Intelligences.
  
  
• Where do i find which function?
  Get to know the user interface of Mapp Intelligence.
  
  
• Which analyses do I need?
  An overview over important analyses.
  
  
• How are metrics calculated?
  Explanations and examples for important basic metrics.
  
  
• How do I create reports?
  Get to know, how you can combine analyses and other elements in reports and distribute them automatically.

In-depth understanding of analyses

The following training chapters help gaining an in-depth understanding of analyses:

• Referrer analyses
  Shows the analysis of referrer information, which is measured automatically.
  
  
• Campaign analyses
  Provides information about the analysis of campaigns and customer journeys.
  
  
• Campaign configuration
  Shows, how campaigns can be set up and edited.
  
  
• Analysis of navigation paths
  Provides information about the analysis of click paths, page detail and processes/funnels.
  
  
• Analysis of goal achievement
  Provides Information about visitor micro and macro status, depths of engagement and website goals.
  
  
• Extended user-centric analyses
  With the help of user-centric analyses, the whole life cycle of a visitor is considered. They particularly serve as an important data basis for segmentation.
  
  
• Cohorts
  Provides information about the analysis of cohorts.

Functions and features

These training chapters present important functions and features of Mapp Intelligence in detail:

• Segmentation and filter options
  Provides a detailed description of filter options in Mapp Intelligence.
  
  
• Custom figures
  Shows the setup of custom metrics and formulas.

Conception and validation of the implementation

These training chapters assist you in conception, review and establishment of digital analyses in the company.

• Digital analytics in companies
  Provides an overview over the recommended steps for the integration of Mapp Intelligence as well as tips for the communication in companies.
  
  
• Data collection
  Shows, which options for data collection with Mapp Intelligence exist and what advanced setup possibilities arise.
  
  
• Setup options for the tracking of elements
   Mapp Intelligence offers a variety of analyses. Some of them automatically provide data, as soon as the pixel is integrated (e.g. Which end devices were used?, From which country was the access made?...). On the contrary, this training chapter covers all elements, that you can affect actively. For each element we provide use cases and show a selection of best practices.
  
  
• Review of data collection
  Shows ways for reviewing the data transmitted to Mapp Intelligence and how the integration should be tested.

Exercises

Test your knowledge by solving exercises about analyses and the filter Engine. Attached to the documents, you will find the solutions.

• Exercises about analyses
  Contains exercises about analyses from the areas visitors, marketing, navigation and e-commerce.
  
  
• Exercises about report creation
  Contains exercises about the creation of reports.
  
  
• Exercises about the filter engine
  These exercises are designed to teach you how to work with the filter engine in Mapp Intelligence.