Shows, on which position in percentage the campaign has been within the customer journey.
0 % = at the start, 100 % = at the end.
Examples:
Example A: one campaign within the customer journey
Customer Journey:
Campaign A
Position in Customer Journey %:
Campaign A = 100%
Example B: two campaigns within the customer journey
Customer Journey:
Campaign A > Campaign B
Position in Customer Journey %:
Campaign A = 0%
Campaign B = 100%
Example C: three campaigns within the customer journey
Customer Journey:
Campaign A > Campaign B > Campaign C
Position in Customer Journey %:
Campaign A = 0%
Campaign B = 50%
Campaign C = 100%
Calculation:
("Position in Campaign Lifecycle"/ "Campaign Lifecycle Contacts") / ( ("Position prior to Conversion" + "Position in Campaign Lifecycle" – "Campaign Lifecycle Contacs") / "Campaign Lifecycle Contacts") * 100