Position in Customer Journey %

Shows, on which position in percentage the campaign has been within the customer journey.

0 % = at the start, 100 % = at the end.

Examples:

Example A: one campaign within the customer journey

Customer Journey:

Campaign A

Position in Customer Journey %:

Campaign A = 100%

Example B: two campaigns within the customer journey

Customer Journey:

Campaign A > Campaign B

Position in Customer Journey %:

Campaign A = 0%

Campaign B = 100%

Example C: three campaigns within the customer journey

Customer Journey:

Campaign A > Campaign B > Campaign C

Position in Customer Journey %:

Campaign A = 0%

Campaign B = 50%

Campaign C = 100%


Calculation:

("Position in Campaign Lifecycle"/ "Campaign Lifecycle Contacts")  /  ( ("Position prior to Conversion" + "Position in Campaign Lifecycle" – "Campaign Lifecycle Contacs") / "Campaign Lifecycle Contacts") * 100