Shows the order value of new visitors, that were generated by a campaign.
With this metric it is possible to evaluate campaigns in reference to their long-term value. For example, it could be, that a campaign generated only few conversions on short-term, but nevertheless attracted valuable customers.
All order value generated in the lifetime is assigned to the campaign tracked first.
Calcultation:
Metric: "URM - Customer Profile Order Value"
Filter: "Neu vs. Returning" = "New"; "Campaign Type" = "Click"
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