Shows the conversion value to which a campaign contact contributed within the customer journey.
To each contact, the full Conversionvalue of the customer journey is assigned.
Example for the default attribution "Last campaign":
Similar Figures:
- Conversionvalue: is based on the conversions that were measured, i.e., a website goal was reached.
- Conversion Value Supported: the conversion value to which a campaign contact contributed without getting assigned the conversion according to the default attribution.