Conversion Value Supported

The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).

Example for the standard attribution "Last Campaign":

Similar Figures:

• Conversion Value: Is based on the conversion that was measured, i.e., a website goal was reached.
• Contact Value in Customer Journey: The conversion value to which a campaign contact contributed.
• Assists: The number of campaign contacts in a customer journey that did not get assigned the conversion according to the standard attribution.
• Assists, Unique: The number of customer journeys in which a campaign was used but did not get assigned the conversion according to the standard attribution.