The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).
Example for the standard attribution "Last Campaign":
- Conversion Value: Is based on the conversion that was measured, i.e., a website goal was reached.
- Contact Value in Customer Journey: The conversion value to which a campaign contact contributed.
- Assists: The number of campaign contacts in a customer journey that did not get assigned the conversion according to the standard attribution.
- Assists, Unique: The number of customer journeys in which a campaign was used but did not get assigned the conversion according to the standard attribution.