Logo
Submit a request
English (US) Deutsch
Sign in
  1. Mapp
  2. Intelligence
  3. Online Help - Formulas

Articles in this section

  • % of All Visitors
  • % of All Visits
  • Add to Shopping Cart Rate %
  • Avg Play Duration
  • Avg. Order Value (Month N)
  • Bounce Rate %
  • Brand Search %
  • Campaign Costs Sales Relation %
  • Campaign CPO
  • Campaign CTR
See more

Campaign eCPC

Avatar
Team Training
  • May 27, 2020 12:04
  • Updated
Follow

The Campaign eCPC (effective Cost per Click) shows the campaign costs per campaign click.

Calculation: "Campaign Costs" / "Campaign Clicks (imported)"

  • Facebook
  • Twitter
  • LinkedIn
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request
Return to top

Related articles

  • Campaign eCPM
  • Campaign ROI
  • Campaign Costs
  • User Interface 1.2 – Live Elements in Reports
  • Device Family
Company Details Data Privacy Feedback on the training