New visits are all visits of visitors, that had not visited the website before.
Webtrekk identifies such visits as those where there is no Webtrekk cookie detected or no known Customer ID transmitted.
Please note: Because some users regularly delete cookies, the number of new visits is generally too high.
Calculation of metric
Metric: "Visits"
Filtering: "New vs. Returning" equal "New" (Scope: Visit)
Further information can be found here:
- Training chapter "User Interface Analytics 2 – Basic Metrics"