New visits are all visits of visitors, that had not visited the website before.
Mapp Intelligence identifies such visits as those where there is no cookie detected or no known Customer ID transmitted.
Please note: Because some users regularly delete cookies, the number of new visits is generally too high.
Calculation of metric
Filtering: "New vs. Returning" equal "New" (Scope: Visit)
Further information can be found here:
- Training chapter "Analyses 2 – Basic Metrics"