A visit (a.k.a. "session") describes the visit of the website by a user.
It is tracked with the generation of the first page impression (or click). If the user is idling more than 30 minutes on the website (no page impressions, clicks and so on), his next access is counted as a new visit. This time span is called session timeout and can be customized by a Webtrekk consultant.
Please note: Usually, the session recognition is based on cookies. If a user does not have cookies activated, Webtrekk is using a so called fingerprint method. The fingerprint is generated from the IP address and the user agent (contains e.g. browser, monitor resolution...).
Please note in terms of trend analyses, that multi-counting of visits might occur.
A user starts his visit on the 1st of January at 11pm and ends it on the 2nd of January at 3am. In a day analysis, the visit will be counted for the 1st and 2nd of January. If you want an unique counting, please use "entries" (the moment of the first page impression/click - in the example the 1st of January) or "exits" (the moment of the last page impression/click - in the example the 2nd of January).
Further information can be found here:
- Training chapter "User Interface Analytics 2 – Basic Metrics"