Duration (Seconds)

Shows how long an access lasted in seconds (in sum). The value is cumulated for all users, therefore it does not show an average value.

This metric is usually not used directly in an analysis, but for the calculation of custom formulas.

For the last page of a visit (exit page) the page duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Intelligence Consulting.
If a link is clicked on the exit page, the time until the click of the link is also considered.

Example for durations on exit pages with and without click:

The page duration for the page "product view" is 1:30mins, because after one minute, the link "Add to Cart" was clicked and afterwards within the visit no page was viewed (standard duration avg = 30sec).

On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

Overview on Durations in Mapp Intelligence

A user views 4 pages:

• Days Analysis (Visitors > Traffic)
  For the corresponding day, the following data is shown:
  
  
  
  
• Pages Analysis (Navigation > Pages > Pages)
  The pages analysis yields the following results:
  
  
  Duration (Seconds) = Sum of all durations on a page
  Page Duration Avg = Duration (Seconds) / Page Impressions
  Visit Duration Avg = Duration (Seconds) / Visits

Similar Figures:

• Page Duration Avg: Shows the amount of seconds that passed on average until the next page was accessed.
• Visit Duration Avg: Shows the amount of seconds a visit lasted on average.

Further information:

• Training document Analyses 2 – Basic Metrics
• Video Basic Metrics Durations