Shows the average value of a conversion.
Calculation: "Conversionvalue" / "Conversions"
The conversionvalue is based on a tracked conversion, thus a website goal was achieved.
Depending on the website goal the conversionvalue is:
- Website goal "Order": Conversionvalue = Order Value
- Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart
- Website goal e-Commerce parameter: Conversionvalue = 1