Returning visits are all visits of visitors, that had visited the website before.
Mapp Intelligence identifies such visits as those where there is a Mapp Intelligence cookie detected or a known Customer ID transmitted.
Please note: Because some users regularly delete cookies, the number of returning visits is generally too low.
Calculation of metric
Metric: "Visits"
Filtering: "New vs. Returning" equal "Returning" (Scope: Visit)