Page Impressions

Shows how often a single page was viewed. Each view counts once (i.e., also a reload counts as one view).

Example:

A user views three pages:

• For the corresponding day, three page impressions are shown:
  
  
  Please note that this does not show the number of different pages that were viewed, but the overall number of page views.
  
  
• In the pages analysis, the example yields the following results:
  

Example for using this metric in a filter:

• Show only visits with more than three page impressions:
  
  
  
  Please note that this, e.g., includes the case where the same page was viewed three times.
  The Auto scope is "Visits". Alternatively, you can choose the scope "Visits".

Similar Figures:

• Page Impr. per Visit: Shows the average amount of page impressions per visit.
• Page Impressions, Unique: Counts how many different pages were viewed.
• URM - Customer Page Impressions: Shows the lifetime page impressions of users up to the specified date.
• URM - Customer Profile Page Impressions: Shows the lifetime page impressions of users.

Further information and comparison to other metrics:

• Training document "Analyses 2 – Basic Metrics"
• Video "Basic Metrics: Page Impressions, Visits, Visitors"