Shows how many seconds a visit lasted on average.
Please note: Because of the "Pages" scope, this formula does not always show the duration of the whole visit (see "Overview on durations in Mapp Intelligence").
For the last page of a visit (exit page) the page duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Intelligence Consulting.
If a link is clicked on the exit page, the time until the click of the link is also considered.
Example for durations on exit pages with and without click:
The page duration for the page "product view" is 1:30mins, because after one minute, the link "Add to Cart" was clicked and afterwards within the visit no page was viewed (standard duration avg = 30sec).
On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.
Overview on Durations in Mapp Intelligence
A user views 4 pages:
- Days Analysis (Visitors > Traffic)
For the corresponding day, the following data is shown:
- Pages Analysis (Navigation > Pages > Pages)
The pages analysis yields the following results:
Duration (Seconds) = Sum of all durations on a page
Page Duration Avg = Duration (Seconds) / Page Impressions
Visit Duration Avg = Duration (Seconds) / Visits
- Page Duration Avg: Shows the amount of seconds that passed on average until the next page was accessed.
- Duration (Seconds): Shows how long an access lasted in seconds (in sum). The value is cumulated for all users, therefore it does not show an average value.