Bounce Rate %

Shows the share of entries that had only one page impression in their visit.

Often this formula is used to evaluate marketing campaigns or entry pages.

Example:

A user views three pages:

• Days analysis (Visitors > Traffic)
  For the corresponding day, a bounce rate of 50 percent is shown.
  
  Calculation Bounce Rate %:
  1 Bounce / 2 Entries = 50 %
  
  
• Pages analysis (Navigation > Pages > Pages)
  The pages analysis yields the following results:
  
  Calculation Bounce Rate % for the page "product view":
  1 Bounce / 1 Entry = 100 %

Similar figures:

• Exit Rate %: Shows the percentage of exits on visits.
• Entry Rate %: Shows the percentage of entries on visits.
• Bounces: The number of visits with exactly one page impression.

Further Information:

• Training document "Analyses 2 – Basic Metrics"
• Video "Basic Metrics Entries, Exits, Bounces"