Shows the share of entries that had only one page impression in their visit.
Calculation: |
Often this formula is used to evaluate marketing campaigns or entry pages.
Example:
A user views three pages:
- Days analysis (Visitors > Traffic)
For the corresponding day, a bounce rate of 50 percent is shown.
Calculation Bounce Rate %:
1 Bounce / 2 Entries = 50 % - Pages analysis (Navigation > Pages > Pages)
The pages analysis yields the following results:
Calculation Bounce Rate % for the page "product view":
1 Bounce / 1 Entry = 100 %
Similar figures:
- Exit Rate %: Shows the percentage of exits on visits.
- Entry Rate %: Shows the percentage of entries on visits.
- Bounces: The number of visits with exactly one page impression.
Further Information:
- Training document "Analyses 2 – Basic Metrics"
- Video "Basic Metrics Entries, Exits, Bounces"