Shows the ratio of visitors per day to orders.
Calculation:"Qty Orders" (metric scope "Visit") / "Visitors, Daily Unique" * 100 |
- Due to the metric scope "Visit", all orders in a visit are considered.
- Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.
Example:
A user performs the following visits:
- Days Analysis (Visitors > Traffic)
Calculation of the conversion rate for 02-13:
1 Order / 1 Visitor * 100 = 100 - Month analysis (Visitors > Time > Months)
Calculation of the conversion rate:
2 Orders / 2 Visitors, Daily Unique * 100 = 100 - Advertising Media analysis (Marketing > Campaigns > Advertising Media)
The user from the example above uses different campaigns:
For campaign analyses, the standard attribution model is used. In the example, it is "Last Campaign wins".
Calculation of the conversion rate for campaign B:
2 Orders / 2 Visitors, Daily Unique * 100 = 100
Similar Figures:
- Conversion Rate % ([Best Depth of Engagement]): Shows in which share of visit the best depth of engagement was reached.
- Conversion Rate, Unique: Shows the ratio of visitors to orders.