Conversion Rate %

Shows the ratio of visitors per day to orders.

• Due to the metric scope "Visit", all orders in a visit are considered.
• Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.

Example:

A user performs the following visits:

• Days Analysis (Visitors > Traffic)
  
  Calculation of the conversion rate for 02-13:
  1 Order / 1 Visitor * 100 = 100
  
  
• Month analysis (Visitors > Time > Months)
  
  Calculation of the conversion rate:
  2 Orders / 2 Visitors, Daily Unique * 100 = 100
  
  
• Advertising Media analysis (Marketing > Campaigns > Advertising Media)
  The user from the example above uses different campaigns:
  
  
  For campaign analyses, the standard attribution model is used. In the example, it is "Last Campaign wins".
  
  
  
  Calculation of the conversion rate for campaign B:
  2 Orders / 2 Visitors, Daily Unique * 100 = 100

Similar Figures:

• Conversion Rate % ([Best Depth of Engagement]): Shows in which share of visit the best depth of engagement was reached.
• Conversion Rate, Unique: Shows the ratio of visitors to orders.