Shows the RFM status of a visitor in his last visit.
It is a profile dimension, which means, that a depiction over time is usually not useful.
Utilisation of the RFM model (recency, frequency, monetary) enables website visitors to be analyzed based on their previous purchase behavior.
- RECENCY: number of days since last purchase
- FREQUENCY: number of orders, total
- MONETARY: sales, total
Each criterion is assessed based on the individual settings. (1 = poor, 2 = average, 3 = good). This results in customer value segments, which can be used for appropriate marketing measures, among other things. Thus, the RFM group "333" equals the best possible visitor group.
The individual threshold values for assessing the criteria can be defined under "Q3 > Configuration > System Configuration > Account".