Displays the postal code of the location from which the user comes. It is determined automatically based on the IP address during the user's first visit.
The postal code can also be overwritten (e.g. when the postal code is requested during the checkout process). This can help to reduce incorrect interpretations (e.g. first visit from a holiday location).
To filter this separately transmitted information, use the dimension "URM Stammdaten validiert" (URM master data validated).