Shows a unique visitor ID, that is written into an ever cookie created by Webtrekk. This cookie ID is unique for each Webtrekk account and (when using 1st party cookies) for each domain.
Please note: In order to identify a user as unique as possible, use the dimension "URM - Visitor Id". Here also login information (customer ID; if available) is taken into account for the visitor identification.
Syntax of the ID
End device Visitor Id is composed by several information:
- Cookies created by the server (3rd party cookies)
Syntax: 4 + timestamp (10-digit) + 8-digit random figure
- Cookies created by the browser (1st party cookies)
Syntax: 2 + timestamp (10-digit) + 8-digit random figure
- When using SDKs
Syntax: 6 + timestamp (10-digit) + 8-digit random figure
Name of the cookies
The cookies are called "wt3_eid" when using 1st party cookies. When using 3rd party cookies they are called "wteid_<<TRACKID>>".
The visitor ID is submitted to Webtrekk in the parameter "eid" when using 1st party cookies.
The duration of the cookie is 6 months by default and can be changed in Webtrekk Tag Integration (when using 1st party cookies) or by the Webtrekk consulting (when using 3rd party cookies).
A new ID is generated at the next visit in case the cookie was deleted manually or after 6 months of inactivity.