URM - Customer Profile Micro Status

The micro status is used for the evaluation of the short-term reach of goals and shows the cycle between (repeated) first contact and purchase.

"URM - Customer Profile Micro Status" always shows the visitor status, a user had had in his last visit.

A visitor is always assigned to exactly one status (the one with the highest priority). The assignment is done over all visits.

As soon as a purchase is made, the assignment to a new micro status starts with the next visit.

Please note, that the use of this dimension over time is usually not useful, as there is no time reference.