Shows the complete input into search engines, that were used to access the website.
The search phrase includes the complete user input into the search field.
Use "External Search Words" for analyzing the individual search words.
A website visitor uses "white shirt" as input the search engine.
External search phrase: "white shirt".
External search words: "white", "shirt
The majority of search phrases is depicted as "not provided". Among other things, this is caused by the suppression of the search words at https search requests via Google.