Shows the keywords booked at Google AdWords, via which the website was accessed and which participated in the reach of a website goal. Furthermore, the match type defined in Google AdWords (e.g. broad, phrase, exact) is depicted in brackets.
Example for a SEM keyword: benimmregeln (Broad)
The usage of Webtrekk's Google AdWords API is required for using this analysis.
If you track multiple website goals, you should filter this analysis on one website goal.
Also use this dimension for filtering customer journey analyses.