Shows the order, in which external search phrases were used prior to the reach of a website goal.
Search phrases, that were tracked directly following each other, are aggregated.
A user uses the following external search phrases prior to the reach of a website goal:
Search phrase A > Search phrase A > Search phrase B > Search phrase A
The search phrases path (aggregated) is:
Search phrase A > Search phrase B > Search phrase A
If you only see a single search phrases, this means, that no other search phrase was tracked within the customer journey.
If you track multiple website goals, you should filter this analysis on one website goal.