Shows the search words, that were used with search engines in order to access the website.
If multiple words were used, all of them are depicted separately.
Use "External Search Phrases" for analyzing the complete input.
A website visitor uses "white shirt" as input into the search engine.
External search words: "white", "shirt".
External search phrase: "white shirt".
The majority of search phrases is depicted as "not provided". Among other things, this is caused by the suppression of the search words at https search requests via Google. In this case both words are split: "not" and "provided".