Shows ad media, via which visitors accessed the website in combination with the corresponding external search phrases and the landing page.
- "not provided" means that the search phrase is existing, but couldn't be read. This, for example, affects the majority of search requests done via Google.
- "-" means that no search phrases existed. This, for example, happens with campaigns, that were not accessed via a search engine.
Use the help in the context menu to get detailed information on the included dimensions and metrics.