Shows the keywords booked at Google AdWords, via which the website was accessed. Furthermore, the match type defined in Google AdWords (e.g. broad, phrase, exact) is depicted in brackets.
Example for a SEM keyword: benimmregeln (Broad)
The usage of the Mapp Intelligence Google AdWords API is required for using this analysis. With this the booked keywords can be submitted automatically to Mapp Intelligence via a separate parameters (e.g. "wt_kw"). As Mapp Intelligence tracks the SEM keywords with this parameter by itself, additional Mapp Intelligence metrics can be used in this analysis as well.