Shows the keywords booked at Google AdWords, via which the website was accessed. Furthermore, the match type defined in Google AdWords (e.g. broad, phrase, exact) is depicted in brackets.
Example for a SEM keyword: benimmregeln (Broad)
The usage of Webtrekk's Google AdWords API is required for using this analysis. With this the booked keywords can be submitted automatically to Webtrekk via a separate parameter (e.g. "wt_kw"). As Webtrekk tracks the SEM keywords with this parameter by itself, additional Webtrekk metrics can be used in this analysis as well.