Using Events, you can measure clicks on links or other actions.
Example for measured actions:
- PDF downloads
- Clicks on HTML links
- Clicks on the main menu
"wt_ignore" is shown if for an action, no LinkId is passed.
This happens, for example, when using a plugin provided by Mapp Intelligence (i.e., for measuring the scroll position). It also can point on erroneous integration when using manual event tracking.
Optionally, an event that starts a visit may be discarded. This setting can be adapted by Mapp Intelligence.
Pages and Events
Mapp Intelligence assigns an event to the last page tracked within the same visit.
If a user is using more than one tab, this can lead to an incorrect assignment of links. Therefore, we recommend to activate (e.g., in Tag Integration) that a Page Impression is measured each time a tab is activated.
Further information on this can be found in the training chapter Implementation 2 - Data Collection.
More information on integration of event tracking can be found in the training chapter on Implementation 2 – Data Collection.