This article shows you, how you can integrate return information in Webtrekk.
- Step 1: Setting up the e-commerce parameter
- Step 2: Import of return information
- Step 3: Analysis
Return information can be tracked in Webtrekk via an e-commerce parameter. The matching is done based on an order ID, that is transmitted to Webtrekk. Usually it is transmitted every day automatically, which value per order number was returned.
Step 1: Setting up the e-commerce parameter
Prior to the upload a custom parameter has to be set up for tracking the return value.
This can be done at "Webtrekk Q3 > Configuration > Custom Parameters > E-Commerce Parameter > Create New Custom Parameter". Use the following setup:
In order to allow them to be added as metric to your analyses, the returns are set up as datatype "Figure".
Step 2: Import of return information
Usually the import of the return information is done automatically via datafeed or JSON.
In this example we show the import via Excel. This is often done as a first step in order to understand and check the working principle.
- Data Export
in order to have the correct import format, we first export the order numbers and the parameter.
For doing so click on "Import and Export" in the configuration layer of the e-commerce parameter and then on "Export".
Please note: The function "Import and Export" is only available after the parameter was saved and is available in Webtrekk. Perhaps this could take some minutes.
- Data Import
You have to insert the order IDs, that were returned, in the column "Order ID". The value of each returned order has to be inserted into the parameter column.
Example: A customer orders 2 products for 100 Euros each. The total order value was 200 Euros. One product was returned, therefore the return value is 100 Euros.
Save the file and upload it again via the import tab.
Please note, that it can take some time (usually 60 minutes) for the import to be processed.
Documentations about the data import via datafeed or JSON can be found in the section "Technical Documents & Plugins".
Step 3: Analysis
The imported return data can be used in the analyses in Webtrekk Analytics.
2 metrics are available:
- Return Value
includes the monetary value, that was returned. Therefore, it is the counterpart to "Order Value".
- Qty Return Value
shows the number of times returns happened. Therefore, it is the counter part to "Qty Orders".
The date and time of the order are assigned to both metrics.
A simple analysis could look like this:
Further interesting metrics can be set up individually as a custom formula ("Webtrekk Q3 > Configuration > Custom Formula > Custom Formula > New Formula"):
- Return Value %
shows what percentage of the order value was returned.
- Qty Returns %
shows what percentage of the orders was returned.
- Order Value after Returns
shows the order value minus the return value.
These metrics are often used in campaign analyses: