A/B tests let you compare different versions of a page with one another. The best version can then be determined, thereby enabling you to improve your website on an ongoing basis.
A/B tests are often carried out for the following purposes:
- Conversion rate optimisation
- Design changes
- Changes to text and images
- Comparisons of different ad banners
A/B tests are based on the pixelation of pages to be tested using “Webtrekk Q3” and also the integration of a special Webtrekk code into the pages on which the A/B tests are to run. As soon as these prerequisites have been fulfilled, A/B tests can be started in Q3. These instructions guide you through the entire process.